What I do…
content marketing
I believe that high-quality content is essential to the growth of a business. My focus has always been on a diverse content strategy that aims to educate customers on the value of a product or service and can bridge the gap between the sales and marketing teams.
demand generation
Generating demand for a business is more than just sending an email or attending an event. With so much competition out there, I believe the best way to stand out is to listen to your customers and tailor your content to their needs. I encourage everyone on my team to hop on sales calls before they create a strategy.
Every stage of the customer lifecycle presents new opportunities to educate, grow, and expand the relationship. I am always looking for opportunities to engage our customers with relevant and personalized content campaigns.
sales enablement
I am passionate about marketing and sales alignment. To accelerate a sales cycle and to build effective content and marketing campaigns, these two teams need to meet regularly and create strategies together.
Over the last few years I have worked closely with leadership on the sales side to build outbound email cadences, content that accelerates the sales cycle, and processes that create a solid feedback loop on message testing and asset effectiveness.
Stephanie's level of expertise in marketing technology content strategy is unparalleled. She is easy to work with and would highly recommend her if you're looking to scale your content marketing programs."
- Max Spanier, Sloane Staffing