Presentation Resources

The Campaign Brief Template

A well planned and organized campaign is a campaign that achieves its goals.

This campaign brief will help you build a diverse strategy that includes multiple content formats.

What is included in this brief:

• a slide to explain what your campaign will solve

• a slide to describe your target audience

• a timeline for launch

• a slide to show your pillar content and supporting pieces that will launch along with it

• a promotion strategy slide

• and a mood board